Privacy Policy

Hello, we’re Lifemax Limited (04666712) and Lifemax Direct UK Limited (05516247) of 1 Pipers Court, Thatcham, Berkshire, RG19 4ER, welcome to our privacy policy. This policy sets out how we handle your personal information if you’re a Lifemax customer or a visitor to our site.

When we say ‘we’, ‘us’ or ‘Lifemax’ it’s because that’s who we are and we own and run our sites. These terms also encompass both of the companies listed above.

When we say ‘site’ or ‘sites’ this encompasses all of our websites listed below:

If we say ‘policy’ we’re talking about this privacy policy. If we say ‘user terms’ we’re talking about the rules for using our site.

The type of personal information we collect

We collect certain personal information about visitors and users of our Sites.

The most common types of information we collect include things like: name, address, date of birth, telephone number, email address, bank account and payment card details. All this information is encrypted using SSL (Secure Sockets Layer) Technology. We may also collect information related to your health, race or religion. We will collect third party information if you provide it to us. This can include contact details of a person taking delivery of your order, a non-standard delivery address or if you provide third party details to be used in conjunction with one of our services. By providing us with this third party information you confirm that you have informed the third party of our company and what we will use their information for in relation to our privacy policy and the product or service in question. We will collect information about products you have placed in your shopping basket. We will collect information about products or service we have provided to you. We will collect your login details, including your username and encrypted password. We will also collect information about how you accessed our website including the device you used, the internet browser type and IP address. We will collect details of any email and electronic correspondence we send you including detailed information about how you interacted with that communication. This allows us to improve how we correspond with you to ensure we are tailoring our correspondence in the correct way. We will collect information from other sources such as retail partners and other companies that provide and insight into customer information such as market and research companies and social media providers. We will collect details on whether or not you have opted in or out of having your data handled as laid out in this privacy policy.  We will also collect personal information from job applications (such as, your CV, the application form itself, cover letter and interview notes).

How we collect personal information

We collect personal information directly when you provide it to us and automatically as you navigate through our site.

We collect your personal information when you provide it to us when you place an order with us, subscribe to a newsletter, email list, submit feedback, enter a contest, fill out a survey, or send us a communication.

Personal information we collect about you from others

Although we generally collect personal information directly from you, on occasion, we also collect certain categories of personal information about you from other sources. In particular:

Financial and/or transaction details from payment providers in order to process a transaction;

third party service providers (like Google, Facebook) who are located in the US or UK, which may provide information about you when you link, connect, or login to your account with the third party provider and they send us information such as your registration and profile from that service. The information varies and is controlled by that service provider or as authorized by you via your privacy settings at that service provider; and

other third party sources/ and or partners,  whereby we receive additional information about you (to the extent permitted by applicable law), such as demographic data or fraud detection information, and combine it with information we have about you. For example, fraud warnings from service providers like identity verification service. We also receive information about you and your activities on and off our site through partnerships, or about your experiences and interactions from our partner ad networks.

How we use personal information

We will use your personal information:

To fulfil a contract, or take steps linked to a contract: in particular, in facilitating and processing transactions that take place on our site or within our business.

Where this is necessary for purposes which are in our, or third parties, legitimate interests. These interests include:

Processing your orders;

Contacting you regarding competitions, prize draws, give-aways or promotions you have entered or subscribed to;

Through using different types of cookies we keep track of what was in your basket so that if you return to our site the information will be retained for your convenience. No financial or personal data is included in these cookies.

We may also use cookies with trusted third parties to provide you with online adverts for the products you have seen on our website to view whilst browsing elsewhere on the internet.

Operating our site;

Providing you with products listed on our site and online advertising;

Verifying your identity when you sign in to our site;

Responding to your correspondence through our website, and helping facilitate the resolution of any disputes;

Updating you with news and information about our sites and products e.g. to notify you about changes to our site, website disruptions or security updates;

Carrying out technical analysis to determine how to improve our site and the products we provide;

Monitoring activity on our site, e.g. to identify potential fraudulent activity and to ensure compliance with the user terms that apply to the site;

Managing our relationship with you, e.g. by responding to your comments or queries submitted to us on the Sites or asking for your feedback or whether you want to participate in a survey;

Managing our legal and operational affairs (including, managing risks relating to content and fraud matters);

Training Lifemax staff about how to best serve our customers;

Improving our products and services.

Providing general administrative and performance functions and activities; and

Processing your job application to Lifemax.

Where you give us consent:

Providing you with marketing information about products and services which we feel may interest you; and

Customising our services and websites, like advertising that may appear on our site – where this involves the use of cookies or similar technologies – in order to provide a more personalised experience.

For purposes which are required by law.

For the purpose of responding to requests by government, a court of law, or law enforcement authorities conducting an investigation.

When we disclose your personal information

We will disclose personal information to the following recipients:

Companies that are in the Lifemax group which are located in the UK and China;

subcontractors and service providers who assist us in connection with the ways we use personal information (as set out above), in particular: website hosting providers, technical and customer support services, recruitment agencies, marketing and analytics services, security and fraud prevention services, subscription management services, payment processing services and identification verification services.

Our professional advisers (lawyers, accountants, financial advisers etc.)

Regulators and government authorities in connection with our compliance procedures and obligations;

A purchaser or prospective purchaser of all or part of our assets or our business, and their professional advisers, in connection with the purchase;

A third party to respond to requests relating to a criminal investigation or alleged or suspected illegal activity;

A third party, in order to enforce or defend our rights, or to address financial or reputational risks;

A rights holder in relation to an allegation of intellectual property infringement or any other infringement; and

Other recipients where we are authorised or required by law to do so.

Where we transfer and/or store your personal information

We are based in the UK but your data may be shared with our partners in others countries. Some of the recipients we have described in section 10 above, and to whom we disclose your personal information, are based outside the UK. We do this on the basis of your consent to this policy. In order to protect your information, we take care where possible to work with subcontractors and service providers who we believe maintain an acceptable standard of data security compliance.

How we keep your personal information secure

We store personal information on secure servers that are managed by us and our service providers, and occasionally hard copy files that are kept in a secure location in the UK. Personal information that we store or transmit is protected by security and access controls, including username and password authentication, two-factor authentication, and data encryption where appropriate.

How you can access your personal information

You can access some of the personal information that we collect about you by logging in to your account. You also have the right to make a request to access other personal information we hold about you and to request corrections of any errors in that data. You can also close the account you have with us for at any time. To make an access or correction request, please contact us in writing at our registered address.

You are also entitled to ask us to port your personal information (i.e. to transfer in a structured, commonly used and machine-readable format, to you), to erase it, or restrict its processing. You also have rights to object to some processing that is based on our legitimate interests, such as profiling that we perform for the purposes of direct marketing, and, where we have asked for your consent to process your data, to withdraw this consent as more fully described below.

These rights are limited in some situations – for example, we can demonstrate that we have a legal requirement to process your personal information. In some instances, this means that we may retain some data even if you withdraw your consent.

Where we require your personal information to comply with legal or contractual obligations, then provision of such data is mandatory: if such data is not provided, then we will not be able to manage our contractual relationship with you, or to meet obligations placed on us. In all other cases, provision of requested personal information is optional.

If you have unresolved concerns you also have the right to complain to data protection authorities. The relevant data protection authority will be the data protection authority of the country: (i) of your habitual residence; (ii) of your place of work; or (iii) in which you consider the alleged infringement has occurred.

Marketing Choices regarding your personal information

Where we have your consent to do so (e.g. if you have subscribed to one of our e-mail lists or have indicated that you are interested in receiving offers or information from us), we send you marketing communications by email about products that we feel may be of interest to you. You can ‘opt-out’ of such communications if you would prefer not to receive them in the future by using the “unsubscribe” facility provided in the communication itself.

You also have choices about cookies, as described below. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject cookies some parts of our site may not work properly.

Cookies and web analytics

When you visit our Sites, there’s certain information that’s recorded which is generally anonymous information and does not reveal your identity. If you’re logged into your account some of this information could be associated with your account. We’re talking about the following kinds of details:

Your IP address or proxy server IP address’;

The domain name you requested;

The name of your internet service provider is sometimes captured depending on the configuration of your ISP connection;

The date and time of your visit to the website;

The length of your session;

The pages which you have accessed;

The number of times you access our site within any month;

The file URL you look at and information relating to it;

The website which referred you to our Sites; and

The operating system which your computer uses.

Occasionally, we will use third party advertising companies to serve ads based on prior visits to our Sites.  For example, if you visit our Sites, you may later see an ad for our products when you visit a different Site. Read more about your options in our cookie policy.

Information you make public or give to others

If you make your personal information available to other people, we can’t control or accept responsibility for the way they will use or manage that data. There are lots of ways that you can find yourself providing information to other people, like when you post a public message on a forum thread, share information via social media, or make contact with another user (such as a third party Author) whether via our Sites or directly via email. Before making your information publicly available or giving your information to anyone else, think carefully. If giving information to another user via our Sites, ask them how they will handle your information. If you’re sharing information via another website, check the privacy policy for that site to understand its information management practices as this privacy policy will not apply.

How long we keep your personal information

We retain your personal information for as long as is necessary to provide the services to you and others, and to comply with our legal obligations. If you no longer want us to use your personal information or to provide you with Lifemax products or services, you can request that we erase your personal information and close your Lifemax account. Please note that if you request the erasure of your personal information we will retain information from deleted accounts as necessary for our legitimate business interests, to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce the terms of service and take other actions permitted by law. The information we retain will be handled in accordance with this Privacy Policy.

When we need to update this policy

We will need to change this policy from time to time in order to make sure it stays up to date with the latest legal requirements and any changes to our privacy management practices.

When we do change the policy, we’ll make sure to notify you about such changes, where required. A copy of the latest version of this policy will always be available on this page.

How you can contact us

If you have any questions about our privacy practices or the way in which we have been managing your personal information, please contact us in writing at 1 Pipers Court, Thatcham, Berkshire, RG19 4ER.

If you’re a user or visitor in the European Economic Area these rights also apply to you:

For the purposes of applicable EU data protection law (including the General Data Protection Regulation 2016/679 (the “GDPR”), we are a ‘data controller’ of your personal information.

Both personal information and personal data have the same meaning in the context of this Privacy Policy.

Lifemax Privacy Policy

Effective 25th May 2018

© 2018 Lifemax Limited